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contradictoires : +* Impact => Public cible +* Éthique => Compatible avec nos valeurs +* Investissement => Complexité de communiquer ou de développer une communauté + +<center> +<img src="/images/posts/QuestionMark.svg" alt="Question mark" width="100" /> +</center> + +# Le But + +Notre but premier de communication est bien sur de nous faire connaître, mais de manière plus générale de faire connaître notre modèle de Coopérative d'Entrepreneur·es (CAE). Celui-ci découle de manière imbriquée du plus global au plus spécifique de la manière suivante : +* ESS => [Économie Sociale et Solidaire](https://fr.wikipedia.org/wiki/%C3%89conomie_sociale_et_solidaire) représenté en France pour l'association [ESS France](https://www.ess-france.org/) +* SCOP => [Société COopérative et Participative](https://fr.wikipedia.org/wiki/Société_coopérative_et_participative) représenté en France par la [CGSCOP (Confédération Générale des SCOP et SCIC)](https://fr.wikipedia.org/wiki/Société_coopérative_et_participative ) +* CAE => [Coopérative d’Activité et d’Emploi](https://fr.wikipedia.org/wiki/Coop%C3%A9rative_d%27activit%C3%A9_et_d%27emploi) (on lui préfère le terme Coopérative d'Entrepreneur·e chez Astrolabe) représenté en France par la [fédération des CAE](https://www.les-cae.coop/) + +<br></br> + +# La communication hors ligne ([IRL](https://en.wikipedia.org/wiki/Real_life#Related_terminology)) + +Pour la communication hors ligne, nous participons bien sur à des temps lors de : +* Salons/forums professionnels de l'entrepreneuriat +* Salons/forums professionnels insertion, emploi et formation : + * France Travail + * PAE + * Missions locales +* Salons/forums professionnels du numérique + +<center> +<img src="/images/posts/SocialNetworking.png" alt="Social Networking" /> +</center> + +<br></br> + +# La communication en ligne + +Pour ce faire en plus de ce site ou vous lisez nos billets nous avons deux grandes catégories de communication en ligne (objet de cet article): +* Réseaux sociaux +* Site de vidéos + +Nous pouvons classer ces différents médias selon 4 catégories de considération : + +<br></br> + +## Catégorie fier d'y être + +<p align="center" style="font-size:40px">😁</p> + +Décentralisés, respectueux de la vie privée, Inter opérable/fédérés et sans algorithme de tri de l'information ou algorithme connu) +* [Flux RSS](https://www.astrolabe.coop/feed.xml) (difficilement classable car c'est une mise à disposition différente de nos articles depuis notre site web) +* [Mastodon](https://framapiaf.org/@AstrolabeCAE) (via l'instance Framapiaf) pour le micro-blogging +* [Peertube](https://peertube.astrolabe.coop/c/astrolabe_cae/videos) (via notre propre instance) pour la diffusion de vidéo (et bientôt la réalisation de live) + +<br></br> + +## Catégorie pas fier d'y être + +<p align="center" style="font-size:40px">😱</p> + +Média ou nous communiquons et sommes en désaccord avec les aspects éthiques de ces derniers (Centralisateurs, non respectueux de la vie privée, algorithmes néfastes et non publiés) : +* [LinkedIn](https://www.linkedin.com/company/astrolabe-cae/) +* [Instagram](https://www.instagram.com/cae_astrolabe/) +* [Youtube](https://www.youtube.com/@AstrolabeCAE) +* [Twitch](https://www.twitch.tv/astrolabe_cae) +* Facebook (nous n'y communiquons plus car notre compte d'accès à été bloqué sans explication compréhensibles => va rentrer dans la catégorie 4 probablement si nous arrivons à contacter Meta...) + +Cette catégorie est bien sur la plus sujette à caution et en débat en interne. Notamment avec [les revirements récents de Mark Zukerberg](https://www.mediapart.fr/journal/international/190125/gages-ideologiques-et-sports-de-combat-zuckerberg-rejoint-la-broligarchie-maga) concernant la gestion de Meta (Facebook & Instagram). + +Actuellement nous considérons ces publications comme importantes et utiles, pour faire connaître notre modèle alternatif coopératif, ainsi que des alternatives à ces plateformes, d'y être et d'y communiquer. + +On pourrait nous rétorquer qu'ainsi nous continuons à promouvoir et nourrir les géants de numériques et ces personnes auraient raisons également. + +<br></br> + +## Catégorie dubitatif + +<p align="center" style="font-size:40px">😅</p> + +Médias que nous n'avons pas évalué ni testé mais ou sommes en désaccord avec les aspects éthiques de ces derniers et doutons de la pertinence +* Tiktok +* Bluesky +* Daylymotion + +<br></br> + +## Catégorie fier de ne plus y être + +<p align="center" style="font-size:40px">😜</p> + +Médias que nous avons quitté pour des raisons éthique et de pertinence depuis plusiuers mois déjà : +* X (ex-Twitter) + +Pour rendre votre migration vers Mastodon et/ou Bluesky, n'hésitez pas à aller voir [HelloQuitteX](https://helloquittex.com/). + +<br></br> + +Nos choix sont sûrement discutable et nous serions preneur de vos retours sur le sujet. En tout cas nous tentons de clarifier et d'expliciter notre position et stratégie ouvertement, ce qui est un début. + +__Ceci est en discussion et évolution régulière en interne alors il se peut que nous ayons adapté ou changé notre stratégie au moment ou vous lirez cette page.__ +